Customer Engagement for An American E-commerce Delivery Service

After the success of the welcome and onboarding kits, our client had Bluemark create and fulfill a loyalty and milestone program for their shoppers.

Once our client identified their milestones, we created the perfect kit for each event and executed trigger-based fulfillment.

We created five tiers of milestones, including their 1k Club, 2.5k Club, 5k Club, 7.5k Club, and 10k Club. Whenever a shopper reaches any of these milestones, they automatically receive a custom branded kit filled with products.

In October 2021, Bluemark began retention experiences for our client. Our first retention campaign was created to retain shoppers during the holidays when users are more likely to become dormant. While our client ran email campaigns, Bluemark distributed lanyards with activation codes informing shoppers of a limited-time offer that would earn them a monetary incentive if they completed seven orders between October 2021 and November 2021. Bluemark’s kits outperformed the e-commerce company’s email campaigns by 11%.

Our second customer retention strategy for our client was fulfilled December 2021 on 28,202 shoppers across eight metros to incentivize individuals to shop during the holiday season.

Bluemark also created two Shopify stores. One store fulfills orders for welcome kits. The second store allows shoppers to purchase branded items to assist them with their deliveries.